Search Engine Optimization

At some time all web sites will want to drive traffic/customers from a Search Engine. The Search Engine has become so much part of normal daily life that the best known Search Engine has become a verb meaning- to use a Search Engine. I am talking of course about Google the most widely known and used Engine. So when someone “Googles it” you need to be listed to be in with a chance of them choosing your site.

SEO is a long term investment that starts with you. Make sure your site has comprehensive and relevant content. From this starting point there are various techniques that will increase your chances of putting your site in front of the guy “Googling” for your product, service or simply your content.

This is where we come in, allow us to apply those techniques that will get you listed on various Search Engines and Directories. Including Google, MSN and Open Directory.

Services;

Manual Listing
We will manually list your site with Google, Yahoo and The Open Directory to ensure you get the best start
You also have the option to receive a monthly listing and content analysis report on your Google performance

Meta-Tags
Meta-Tags are code placed in the header of your web pages that describe your site to the robots that crawl the web looking for interesting content. The right meta-tags will make a difference to just being listed or moving up the rankings.

Site Map
Site Maps are exactly what it says on the tin, it is a map of your sites pages. This map needs to be readable by the robots and spiders that crawl your site from the Search Engines and direct them to the most relevant pages for your target audience.

Link Analysis
Links play a big part in how Search Engines view and rank your site. There is a lot of  talk around placing reciprocal links on other sites, it works and it’s worth you asking anyone you do business with or know with a site to add a link to their site. You will notice a lot of sites have a link page for this.
More important to us is the links on your site to other pages on your site. We can offer the right advice on linking the correct words, the correct choice of links and the right pages to link to.

Do not be taken in by sites that claim to know all the tricks to get you listed. These so called tricks are quickly picked up by the complex algorithms used by search engines to crawl your site. Some will create a quick fix but Search Engines don’t like this type of optimization as it doesn't deliver the right level of content to there target audience. There is no short cut to effective long term optimization.